Project Description
The series of design projects focused on building a strong and authentic brand identity. Each project guided the process of shaping a brand’s personality, values, and visual language through research, strategy, and thoughtful design. Beginning with foundational exercises in brand discovery and positioning, I explored how to define a brand’s core purpose, audience, and unique voice.
Harvest Locavore Brand Summary
Harvest Locavore is a farm-to-table restaurant dedicated to serving fresh, seasonal dishes sourced directly from local farms and producers. Rooted in the principles of the locavore movement, the brand celebrates the harvest of the region, bringing honest, wholesome meals to the table while supporting local agriculture and sustainable practices.
Original Brand Vision Board
The original brand vision board served as a visual guide, helping to inform the layout, aesthetic, and tone of the recreated version below. Using the brand’s original assets, such as color palette, typography, imagery, and mood, I closely examined how these elements work together to reflect the brand’s personality and values.
Revised Brand Vision Board
This project involved designing a brand vision board for Locavore Restaurant using Adobe InDesign and a provided set of visual assets. The goal was to visually communicate the restaurant’s brand identity through curated imagery, layout, and typography. Working from a provided sketch, I created an 18 x 9 inch document and layered the images to match the layout structure.
Original Brand Guide
The original document served as a visual and strategic blueprint, outlining the brand’s key assets. By carefully studying the brand guide, I was able to understand how each visual element contributes to a cohesive identity.
Revised Brand Guide
I created a multi-page brand vision book using Adobe InDesign to visually communicate the identity and tone of the brand. I placed a sketch layout on each page and labeled it as the “Sketch” layer to guide the composition. On separate layers, I positioned each image according to the sketch, ensuring consistency and alignment with the brand’s visual direction.
This project focused on layout precision, organization, and visual storytelling, translating the brand’s core values into a cohesive, engaging format that reflects its overall vision.
Brand Vision Video
The final video captures the brand’s voice and tone through a thoughtful blend of imagery, motion, and sound. Creating a cohesive and engaging presentation that reflects its core message and style.